After the promulgation of the anti-monopoly law, Nestle completed the acquisition of garoto in Brazil
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core tip: in 2002, Nestle on 5 Our company has implemented "quality 3 guarantees" for its products and announced that it will acquire Brazil garoto company. However, Brazil's anti-monopoly law was enacted in 2004, so Nestle had to operate garoto as an independent entity
[China Packaging News] in 2002, Nestle announced that it would acquire Brazil's garoto company. But Ba used centrifugal constant acceleration experiment to reduce the cost; Rocking test; The Western antitrust law was promulgated in 2004, so Nestle had to operate garoto as an independent entity
after a long battle with the anti-monopoly law, Nestle will complete the acquisition of garoto
in 2002, Nestle announced that it planned to acquire the Brazilian chocolate company garoto for us $240million, but in 2004, the Brazilian competition Regulatory Commission (Cade) voted to stop the acquisition, believing that doing so would affect the normal competition in the Brazilian domestic chocolate market
since 2004, Nestle has achieved control over garoto, but garoto still operates as an independent entity with independent production and management rights
the agreement is about to be reached
Liberato Milo, chairman of chocolates garoto, said that in early September, Nestle and Cade reached an agreement, which marks that the two companies are about to achieve full integration in a real sense
milo's statement was published in Brazilian media and confirmed by Nestle's office on consumptionerynews
garoto has 70 brands, including Talento
Philippe aeschlimann, a spokesperson for Nestle Brazil, said, "in December 2015, Nestle Brazil submitted a request to Cade to evaluate the plan of acquiring chocolates garoto in 2002 by setting the material test time of the experimental machine through the controller."
"considering that this transaction has been under review since 2005, we cannot evaluate its particularity."
Nestle's investment in garoto
philippe aeschlimann said that since 2002, Nestle has been investing in the modernization of products and production lines of garoto's factory in Vila velha
garoto owns 70 brands, such as Talento, baton, garoto, and its products include nutrition bars, capsules, Easter eggs, cooking chocolate, powdered chocolate, etc
there have been rumors before that nestle will abandon the Serenata de Amor brand under garoto, but Milo called this rumor "a very professional rumor"
baton is one of 70 brands under garoto
from 2002 to 2015, garoto's net profit increased by 167%, and it is expected that the profit in 2016 will reach 2.5 billion Brazilian reais (US $767 million)Milo suggested that garoto plans to launch a single package chocolate production line, and the cocoa used in the product comes from the Brazilian state of ESP í Rito Santos. However, aeschlimann believes that it is too early to discuss the launch of this new product
Brazil's chocolate market
euromonitor data show that in 2015, Nestle's competitor Yizi International LED Brazil's chocolate confectionery market with a market sales share of 32% due to the strong performance of its lacta and BIS brands
but last year, after bundling Nestle and garoto, they gained 41.4% of the market share
euromonitor predicts that in the next five years, the annual growth rate of the Brazilian chocolate candy market will reach 5%, and by 2020, it will reach the market value of 17.7 billion Brazilian reais (5.4 billion US dollars)
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